Nordstrom

Sam Lobban, Nordstrom VP Men’s Fashion, announces Concept 005: Union & Company in partnership with Chris Gibbs, co-owner of Union. This was the first time the legendary Los Angeles-based streetwear shop had collaborated with a national retailer. Concept 005: Union & Company features over 170 exclusive pieces across clothing, accessories and shoes from a roster of 13 brands curated by Lobban and Gibbs.

Disciplines Enlisted: E-commerce Assets, Campaign Strategy, Social Media

Licor 43 x USA Carajillo Launch

Collaborate on 360° marketing campaigns for this heritage Spanish brand, which has since become a staple on cocktail menus across America and a household name. Focused on driving the success of their signature cocktail, the Carajillo, we played a critical role in developing targeted campaigns for key markets in Texas, Florida, and California. Through a combination of digital, social, and experiential strategies, we effectively boosted brand awareness, increased sales depletions, and contributed to the brand's sustained success in the U.S. market.

Disciplines Enlisted: 360° Marketing Strategy, Campaign Development, Regional Market Targeting, Digital Marketing, Social Media, Experiential Marketing, Brand Awareness, Sales Growth

Beats by Dre

The Union Los Angeles x Beats by Dre collaboration seamlessly merged streetwear culture with cutting-edge audio technology. We worked side by side with the Apple team to develop a cohesive campaign rollout that aligned with both brands’ distinct identities. This involved creating a comprehensive marketing strategy encompassing targeted social media content, influencer promo, and exclusive product previews.

Disciplines Enlisted: Campaign Strategy, Influencer promotions, Social Media

Air Jordan x Union LA “Passport Pack”

The Union Los Angeles x Nike "Passport Pack" Dunk collaboration celebrated the cultural roots and global influences of sneaker culture. Drawing inspiration from the spirit of travel and exploration, the collection featured three unique Nike Dunk colorways, each reflecting a different aspect of the journey. As a key player in the marketing and social media campaign rollout, we develop engaging content strategies that highlighted the collection’s narrative, driving anticipation through teaser posts, exclusive behind-the-scenes footage, and collaborative storytelling, which resonated with the community and significantly boosted engagement across Union’s platforms.

Disciplines Enlisted: Marketing, Campaign strategy, Social Media,

Real Madrid x adidas Football x Pequods Pizza “Chicago” ‘24 Exclusively For SoccerBible

We orchestrated a high-impact campaign to launch Real Madrid’s 2024 USA Summer Tour in Chicago, anchored by a strategic partnership with the iconic local institution, Pequods Pizza. Our team crafted the primary campaign artwork, which set the tone for a complete restaurant takeover. The initiative extended to a limited-edition collaborative t-shirt with SoccerBible, Real Madrid, adidas Football, and Pequods, and featured custom-designed pizza boxes available exclusively at the restaurant. The campaign culminated in a unique, intimate experience where select Real Madrid fans were surprised with a private pizza event alongside players Lucas Vasquez, Brahim Diaz, Endrick, Arda Guler, Andriy Lunin, and Fran Garcia.

Disciplines Enlisted: Concepting, Project Management, Resourcing, Styling, Design, Merchandising, Creative Direction, Creative Campaign Production, Videography, Photography

Gatorade Thailand x “Sweat Unites Us” Campaign Rollout

We collaborated with PepsiCo Thailand on a series of campaigns aimed at relaunching and positioning Gatorade in the Thai market. Initially, we focused on reintroducing Gatorade, as it had limited market share and low awareness of its functional benefits. To drive attention, we created a campaign featuring prominent athletes, including Messi, emphasizing Gatorade’s performance-enhancing attributes. The next campaign, titled "Sweat Unites Us," reinforced Gatorade’s positioning as the leading sports beverage in Thailand, further establishing its credibility and market leadership.

Key Disciplines: Brand Strategy, Campaign Development, Athlete Endorsements, Market Positioning, Consumer Education

Sonos Sheila Bridges Limited Edition Sonos One

The Sonos campaign for the exclusive Sonos One collaboration with designer Sheila Bridges highlighted the intersection of premium audio technology and sophisticated design. The project featured the Sonos One speaker, adorned with Bridges' iconic Harlem Toile de Jouy pattern, merging art and sound in a unique offering. The campaign successfully elevated brand visibility, celebrated the artistry behind the collaboration, and reinforced Sonos' commitment to merging quality sound with creative expression.

Disciplines Enlisted: Concepting, Creative Direction, Creative Campaign Production, Videography, Photography, Project Management

Agua Mágica Mezcal

We collaborated closely with Agua Mágica to shape and execute their sales and marketing strategy as consultants, leveraging our deep experience in CPG and the spirits industry. By aligning insights from their on-the-ground sales team with powerful marketing initiatives, we created a cohesive, impactful approach. Our efforts spanned across paid and organic digital channels, social media, and experiential marketing at key in-person events. This integrated strategy not only enhanced brand visibility but also drove significant year-over-year growth in U.S. markets, making us a key contributor to their success.

Disciplines Enlisted: Sales Strategy, Marketing Strategy, Digital Marketing, Social Media, Experiential Marketing, Campaign Execution, Growth Optimization, Market Expansion

Parks Project x Merrell

As part of our longstanding partnership with Parks Project, we managed the entire process from concept development to execution, including resourcing, e-commerce production, creative direction, and campaign production. The goal was to create a comprehensive global campaign that authentically conveyed the inspiration, design narrative, and brand stories of both Merrell and Parks Project. The result was a compelling, integrated campaign that resonated on a global scale, capturing the essence of both brands and their shared vision

Disciplines Enlisted: Concepting, Creative Direction, Creative Campaign Production, Videography, Photography, Project Management, Resourcing, Styling

Real Madrid Summer ‘23 USA Tour Exclusively For SoccerBible

We executed a “fly on the wall” campaign, providing an immersive, behind-the-scenes narrative of Real Madrid's 2023 USA Tour. The two-week journey spanned four major cities across the continental U.S.—Los Angeles, CA, Dallas, TX, Houston, TX, and Orlando, FL—capturing the team's experiences and essence throughout. Produced exclusively for SoccerBible in collaboration with Real Madrid, the campaign delivered a candid and authentic visual story that resonated deeply with football fans, showcasing the tour's energy and excitement in real-time.

Disciplines Enlisted: Concepting, Creative Direction, Creative Campaign Production, Videography, Photography, Project Management

AMEX ByBlack Bazaar

The Los Angeles community experienced the first-ever ByBlack Bazaar by American Express, a pop-up holiday marketplace where consumers supported local and national Black-owned small businesses from December 11-12, 2021. The marketplace gave shoppers the opportunity to explore unique products from small businesses who are part of the ByBlack program, founded by the U.S. Black Chambers, Inc. (USBC) and presented by American Express.

Disciplines Enlisted: Project Management , Experiential Marketing, Photography, Social Media

Wasted Collective by Potato Head Bali

The Potato Head Bali Wasted Collective brand launch celebrated sustainability and creativity by turning waste materials into unique lifestyle products. Our team played a crucial role in supporting the brand's debut by designing and developing comprehensive web assets for the launch, including a visually engaging website and a fully functional e-commerce platform. The digital experience was crafted to reflect the brand's ethos of sustainability, incorporating storytelling elements that highlighted the creative process behind each product. Our approach ensured a seamless user experience, enabling the Wasted Collective to effectively reach their audience, drive online sales, and establish a strong digital presence.

Disciplines Enlisted: Photography, E-Commerce, Assets Development and Conceptualization

USA Cycling: Pan American Track Cycling Championship